Black Sheep Brewery

Letter For Publication - Welcome To Yorkshire

The Editor For publication Dear Sir It is fantastic news that Welcome to Yorkshire has been nominated as the world’s leading tourist board in an international travel competition. The organisation does an incredible job promoting Yorkshire as a tourist destination and supporting individual attractions like our own Black Sheep Brewery in Masham. We had more than 30,000 people through the doors of our visitors centre last year, which was a fantastic achievement. People came from all over the world to visit the brewery. Only a few weeks ago, Luka Mustafa, a student from Slovenia hitch-hiked for four days specifically to sample the perfect pint of Black Sheep beer, which is a great feat by the Slovenian, but also quite a proud moment for us. Some of this success is undoubtedly down to the efforts of Welcome to Yorkshire in attracting visitors to the region, not only to show what a great place it is but also the great people, recently publishing results from Mintel's annual British Lifestyles survey which revealed that people living in Yorkshire are the happiest in the UK. I hope those working in the tourist sector, and patriotic Yorkshire men and women, vote for Welcome to Yorkshire. They may be up against places like the Maldives, which I am sure are stunning islands but can they match the beauty and diversity of God’s own county? Jo Theakston Marketing Director for Off-Trade Sales The Black Sheep Brewery Masham HG4 4EN back to Black Sheep Brewery