Black Sheep Brewery

Letter to The Northern Echo

16/09/2013
NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY Re: “Tour de France could be a poisoned chalice”, The Northern Echo, 12/9/13 Sir, It was disappointing to read what I consider to be the overly negative comments of Councillor John Blackie, regarding the potential for the Tour de France Grand Depart to be a “poisoned chalice” for Yorkshire. The Grand Depart will bring the world’s biggest sporting event and an estimated £100m into Yorkshire, projecting images of our beautiful countryside across the world. It is one of the greatest tourism boosts we could wish for. As a director of a business based in the rural town of Masham, I have full sympathy for any businesses negatively affected by recent road closures outlined in your article. However, to use this as a platform to make speculative negative comments about such a fabulous coup for Yorkshire seems disingenuous and I would hope Councillor Blackie will get behind the Grand Depart, and see the longer term benefits of this event coming to our region. The region has ten months to prepare for the arrival of these elite athletes and the world’s media. Incidents such as this can only act to help fine tune preparations and ensure the smooth running of the event. Yours, Jo Theakston Director, Black Sheep Brewery Wellgarth, Masham, North Yorkshire HG4 4EN ENDS CONTACT: Paul White on 01325 363436 Notes to Editors: The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Share back to Black Sheep Brewery