Black Sheep Brewery

Masham celebrated with Black Sheep's latest seasonal launch

06/06/2017

Black Sheep Brewery has paid tribute to the sheep farming heritage of its home town, Masham, as part of its silver anniversary celebrations, with the return of Shearer to pubs in June.

It marks the first time Shearer, a juicy, lemongrass pale ale, has been available to the pub trade since 2015, which forms part of the brewery’s 2017 seasonal ale schedule.

Masham’s sheep farming heritage was a key factor in the naming of Black Sheep Brewery, which celebrates its 25th anniversary this year, with up to 70,000 sheep sold in the North Yorkshire town each year. It also plays host to the popular Masham Sheep Fair.

At 4.1% ABV, Shearer is a full-bodied and zesty sharp, straw-coloured ale, brewed with citra hops and a hint of lemongrass.

It will feature a commemorative 25th anniversary pump clip while it is available in pubs.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “Masham is a very special place and means a great deal to everyone associated with Black Sheep, so it is fitting that we recognise the town’s prestige as part of our 25th anniversary celebrations. Shearer will be a welcome addition to pubs and bars throughout the North, especially towns and villages renowned for their farming heritage.

“We are delighted to bring back Shearer in June, which coincides perfectly with the start of summer, and its zesty taste will make it a refreshing drink for afternoons and evenings in the beer garden!”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Jo Theakston, Sales and Marketing Director at Black Sheep Brewery
Jo Theakston, Sales and Marketing Director at Black Sheep Brewery
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