Black Sheep Brewery

Media invitation: Black Sheep unveils new beer and peloton support

23/05/2014
As one of the world’s largest sporting events prepares to pass by its door, the Black Sheep Brewery is launching a special celebratory beer. Velo – which is the French word for bicycle – is being launched with the help of Yorkshire’s very own Marie Curie Power Peloton rider, whose fundraising efforts are being supported through the new beer. Cyclist Mike Hughes will join management from the Black Sheep Brewery for the launch of Velo, as he prepares to ride the Tour de France stage one route, which passes directly by the Brewery, on the day of the race itself. Media are welcome to attend the launch. Where: Black Sheep Brewery, Wellgarth, Masham, North Yorkshire HG4 4EN When: Wednesday, May 28, 2014 at 11am Please contact Paul White on 01325 363436 www.blacksheepbrewery.com ENDS MEDIA INVITATION: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY CONTACT: Paul White on 01325 363436 Notes to Editors: The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. back to Black Sheep Brewery

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Media invitation: Black Sheep unveils new beer and peloton support
Media invitation: Black Sheep unveils new beer and peloton support
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