Black Sheep Brewery

Monty Python and Black Sheep combine to celebrate the 'birth' of Brian - a very naughty Christmas beer

14/11/2016

Black Sheep Brewery and comedy legends Monty Python have teamed up to create a Christmas beer of biblical proportions that will have pub customers looking on the bright side of life!

The North Yorkshire-based brewery has produced Monty Python’s first official Christmas beer, ‘A Christmas Beer They Call BRIAN. A Very Naughty Pale Ale’, a beautifully balanced pale ale at 3.9% ABV named after the troupe’s 1979 movie, ‘Monty Python’s Life of Brian’.

The film follows the exploits of Brian, a man born on the same day as Jesus – even getting a visit from the Three Wise Men – and goes on to be mistaken for the Messiah!

The name ‘Brian’ was decided after a vote among Monty Python’s 1.2m followers on Facebook. The Pythons then added ‘A Christmas Beer They Call…’ and ‘A Very Naughty Pale Ale’ because, as Michael Palin said, “I’d quite like to see ‘naughty’ on a beer bottle.” It will be available in pubs throughout December with a pump clip featuring the Python style artwork and the iconic ‘Brian’ logo.

The new beer marks the second collaboration between Black Sheep Brewery and the official Monty Python team. Created in homage to the first Python film, the Monty Python’s Holy Grail ale has become one of the Masham-based brewery’s most popular beers and in now a permanent part of its cask and bottled range.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “’Life of Brian’ is one of the most iconic British comedy films of all time and the perfect inspiration for a festive Monty Python beer. The Pythons have been involved throughout the development of our new beer – I’m sure their fans and drinkers alike will agree it’s a quality brew!

“Our other Python-themed beer, Holy Grail, has become incredibly popular and helps kicks off pub banter among those who love to recite classic lines from the film. Brian very much follows in that tradition and might even help inspire some renditions of ‘Always Look on the Bright Side of Life’ in pubs throughout the Christmas period.

“We are always looking to offer our customers creative and exciting brews and, together with the support and backing of Monty Python, we are expecting very ‘naughty’ things with the creation of Brian!”

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CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Images

(L-R): 'The Three Wisemen' - Rob, Paul and Jo Theakston
(L-R): 'The Three Wisemen' - Rob, Paul and Jo Theakston
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