Black Sheep Brewery

Morrisons deal for Black Sheep's newly-launched Best Bitter Mini Keg

19/04/2017

Black Sheep Brewery has announced a significant 6-month listing with Morrisons that will see its best-selling cask beer available on supermarket shelves for the first time.

The North Yorkshire-based brewery has secured the deal with the Big Four supermarket, following the launch of its Black Sheep Best Bitter in 5-litre mini keg format.

Black Sheep Best Bitter was previously only available to the on-trade as a cask and keg brand, and is Yorkshire’s best-selling cask beer.

The launch comes in Black Sheep Brewery’s 25th anniversary year, which has already seen the rollout of its craft beer range, consisting of Pathmaker and Glug M’Glug, in 330ml can format, which are also available in supermarkets.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “This is another Black Sheep exclusive and we are delighted to offer Yorkshire’s best-selling cask ale outside of pubs for the very first time. It is an exciting period and only fitting that we extend one of our most well-known brands so people can enjoy our Best Bitter in the comfort of their home, in our landmark 25th anniversary year.”

John Morris, Morrisons Beer Buyer, said: “We’re always looking for ways to improve and update our range and are excited to see what our customers think of Black Sheep’s mini kegs and our new keg range."

Black Sheep Brewery was founded by Paul Theakston in 1992.

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Black Sheep Brewery Mini Keg
Black Sheep Brewery Mini Keg
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