Black Sheep Brewery
My Generation Beer Co. secures significant partnership with Indie Week UK
The My Generation Beer Co. has strengthened its ties with the ‘indie-scene’ after securing a partnership with Indie Week UK.
My Generation is one of the five official partners of the Manchester-based emerging artist festival, which includes music and tech industry conferencing and VIP evenings.
Established in 2015, the My Generation Beer Co. fuses music with beer and was established by beer and music veteran Jonny Kirkham.
Its signature brew, My Generation, a 4.7% session pale ale, is brewed in Masham, North Yorkshire, from an exciting blend of new world hops including Cascade, Galena, Magnum and Polaris, and distributed through the Black Sheep Brewery.
Indie Week UK will feature more than 80 bands over the course of five nights (October 11-15) across seven venues in the city. It will include a one-day conference, indie101, with a number of speakers from the music industry to be announced, as well as a launch party, industry and artist mixer and an awards ceremony to conclude the event.
My Generation is available in 30L keg and 330ml can formats to pub markets, and previously secured a partnership with Punch Taverns, as part of its craft beer rotation.
Jonny Kirkham from the My Generation Beer Co. said: “Indie Week UK is a great initiative and this partnership is a real coup for My Generation. We have enjoyed great success this year with Punch, as part of its craft beer rotation, as well as scaled up production of our 330ml can offering. Our existing relationship with Mod Radio was a significant step forward for the company and our work with Indie Week UK is another signal of intent for My Generation.
“The festival exemplifies perfectly our values and desire to bring together good beer and music, and is another exciting step forward in our short history.”
The Indie Week collaboration follows on from My Generation’s partnership with Mod Radio, as its official beer partner.
NEWS RELEASE: ISSUED ON BEHALF OF THE MY GENERATION BEER CO.
CONTACT: Jamie Collis on 01325 363436back to Black Sheep Brewery