Black Sheep Brewery

Pubs’ search for Holy Grail is over as Black Sheep’s Monty Python seasonal beer returns in cask

09/02/2016

Pub customers will be able to complete their quest to find Black Sheep Brewery’s Holy Grail when its Monty Python-themed seasonal golden ale returns as a cask beer in March.

Originally created to commemorate 30 years of English comedy legends Monty Python, Holy Grail has gone on, over the past 15 years, to become a cornerstone of Black Sheep’s bottled beer collection and its return to the pumps is always highly-anticipated.

The beer enjoyed a particular resurgence during the 2015 national tour of Monty Python’s Holy Grail-themed musical Spamalot and continues to be one of Black Sheep’s most requested seasonal cask ales.

Officially endorsed by the comedy troupe, Monty Python’s Holy Grail is a light golden 4.0% ABV beer with a fresh, zesty taste and a long crisp bitter finish. It is brewed with Maris Otter malt and a mixture of hops including WGV to give a light fruity nose. It is also, most notably, as the pump clip suggests, ‘tempered over burning witches.’

Pubs will be able to showcase Holy Grail at the bar throughout March using the new Monty Python-themed pump clip, which features John Cleese, Michael Palin and the rest of the group in their medieval costumes worn in the 1975 film of the same name.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “Monty Python is at the heart of English culture, which is reflected by the appetite for our Holy Grail beer. It continues to be a popular member of our bottled range, but there is always an extra buzz when it appears in pubs as a cask beer.

“As well as being a welcome addition to pubs’ line-up of beers in March, Holy Grail also helps spark plenty of Monty Python-inspired barroom debate over the best sketches and lines from the TV shows and films. There are so many classics catchphrases and the debate raged long into the night over which Holy Grail line we’d include on the pump clip.

“We’ve gone for the brilliantly-British ‘Your Mother was a Hamster and Your Father Smelt of Elderberries’, but there are hundreds from the Python TV and film back catalogue.

“We’re also taking the debate to Twitter encouraging people to tweet their most loved Python quote to @BlackSheepBeer and, perhaps, we’ll find the nation’s favourite.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Images

The Theakston brothers, Rob (left) and Jo (right) complete their knight’s quest to find a pint of Black Sheep Brewery’s Monty Python’s Holy Grail beer
The Theakston brothers, Rob (left) and Jo (right) complete their knight’s quest to find a pint of Black Sheep Brewery’s Monty Python’s Holy Grail beer
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