Black Sheep Brewery

Rugby fever hits Black Sheep Brewery with the return of fan favourite rugby inspired beer

22/01/2020

21/01/2020

Black Sheep Brewery is looking forward to the 2020 Six Nations with the return of its rugby inspired beer, Ram Tackle.

With a history of producing rugby themed beers to coincide with major tournaments, Ram Tackle has become a firm favourite of pubgoers and is making a welcome return for the 2020 tournament which kicks off on 1st February.

Brewed at the brewery’s home in Masham, North Yorkshire and available exclusively in cask throughout February, drinkers will be able to ruck-over to the bar for a pint of Ram Tackle, a 4.1% ABV ruby ale, brewed with a scrum of eight different English hops.

The hop blend offers rich and fruity characters throughout whilst a complex malt base adds a defiant and charismatic layer to the robust ale.

Jo Theakston, Innovation and Export Director at Black Sheep Brewery, said: “After the success of the World Cup there was no doubt we would bring back our fans’ favourite Ram Tackle so home nation supporters can toast their teams during the 2020 Six Nations.

“Being huge rugby fans here at Black Sheep, we’ll be raising a pint of our full-bodied Ram Tackle in the hope that the momentum England achieved by reaching the World Cup Final can be continued by bagging a Grand Slam at this year’s tournament!”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

For further information contact Jamie Collis 01325 363436

Editors’ Notes:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award-winning company, with its beers enjoyed around the world.

Black Sheep has grown to become one of Yorkshire’s most recognised brands, which was unveiled as the official beer of the Tour de Yorkshire and is the official brewery of Yorkshire County Cricket Club (YCCC).

In the recent years, Black Sheep has won a number of prestigious awards, including:

World Beer Awards 2019 – Milk Stout – UK Winner

World Beer Awards 2019 – Pathmaker – Gold Award

World Beer Awards 2019 – Black Sheep Ale – Silver Award

World Beer Awards 2019 – Guzzler– Bronze Award

World Beer Awards 2019 – Pineapple Milkshake IPA - Bronze Award

  • The Society of Independent Brewers (SIBA) National Independent Beer Awards 2018 – Glug M’Glug – Small Pack Gold Champion in the Porters, Stouts, Old Ales, Strong Milds & Strong Brown Ales category

The British Beer & Pub Association (BBPA) Beer Champion 2017

Based in Masham, in the heart of North Yorkshire, Black Sheep brewed its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever-increasing bland, mass-produced beer, Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery, became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen into disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Visitor Centre, at the site of the iconic brewery, has grown to become an award-winning attraction for visitors to Yorkshire, with tens of thousands of people flocking to Masham each year.

In 2018, Black Sheep announced the purchase of York Brewery, which included the acquisition of four pubs in the business and key cask brands, including Guzzler and Yorkshire Terrier.

The outlets bought by Black Sheep, as part of the deal, are as follows:

Last Drop Inn, York

Mr Foley’s Tap House, Leeds

The Tap Room, York

The Three Legged Mare, York

The addition of York Brewery complements the strong, iconic Black Sheep brand and its existing award-winning beers and brands.

The Black Sheep name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife, the Black Sheep Brewery was born - a name that sat well with the area, spoke volumes about the business’ maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to its birth.

Black Sheep’s beers are full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and its very special Yorkshire Square fermenters.

Black Sheep Best Bitter is now one of the best-selling cask session beers in the UK and many of its creative brews, over the course of its 25-year history, have collected numerous awards – ranging from Black Sheep’s traditional ales to its up and coming craft beers.

2017 marked the launch of Black Sheep Brewery’s first lager, 54 Degrees North, created in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines, as the company embarks on an adventurous new chapter in its distinguished history.

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Twitter: @BlackSheepBeer

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Images

Left to right – Black Sheep Brewery’s David Croft (Area Sales Manager), Jo Theakston (Innovation and Export Director) and Ben Greaves (Area Sales Manager) scrum down for a pint of Ram Tackle
Left to right – Black Sheep Brewery’s David Croft (Area Sales Manager), Jo Theakston (Innovation and Export Director) and Ben Greaves (Area Sales Manager) scrum down for a pint of Ram Tackle
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