Black Sheep Brewery

'Second term' for Black Sheep's latest seasonal beer

22/08/2016

Black Sheep Brewery is tapping into US Presidential election fever with the return of its bold, Anglo-American IPA, Big Horn, for a ‘second term’ in pubs this September.

As Democrats and Republicans line up their candidates stateside, pub customers will be able to make Big Horn their choice for the first time since 2014.

Big Horn was one of Black Sheep’s first seasonal brews to be developed in its microbrewery and its success led to it being scaled up and transferred to the brewery’s main brewhouse for full UK distribution, when it was originally launched two years ago.

With an ABV of 4.5%, Big Horn is a full-flavoured Anglo-American IPA, brewed with a heady mix of English Challenger and American Summit hops.

Big Horn takes its name from a breed of sheep found in the Rocky Mountains, in America, so called because of its long horns.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery said: “We are delighted to be offering Big Horn to the pub trade once again, following its successful launch two years ago. It was one of our first seasonal beers to be brewed in our microbrewery and one that we are very proud of, so much so that it was scaled up for full UK-wide distribution.

“Election fever is heating up in the States and the eyes of the world are on the Presidential race, so it is a timely release of Big Horn, which can be enjoyed by all – whether you are a Trump or Clinton supporter!”

http://www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis on 01325 363436

Editor’s Notes:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best-selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Images

(L-R): Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, with Rob Theakston, Managing Director
(L-R): Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, with Rob Theakston, Managing Director
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