Black Sheep Brewery

Tax parity day: Black Sheep visitor centre to knock 7.5% off food & drink prices

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY Black Sheep Brewery is highlighting the value a VAT cut would bring to businesses by reducing food and drink prices in its Visitor Centre as part of Tax Parity Day, September 25. The national day of action is aimed at highlighting the value of cutting VAT for the sector to 5%. Management at the Masham tourist attraction will be cutting prices on food, beer and beverages by 7.5% during the course of the day. Jo Theakston, Sales and Marketing Director at the Black Sheep Brewery, said: “Tax is a huge issue for our sector and the results of the disparity which exists can, at least partly, be seen in the changing habits of people who are shunning pubs to eat and drink in the home. “Tax Parity Day is a great opportunity to highlight the benefits of a tax cut. They say there are only two things which are guaranteed in this life, death and taxes, but it is certainly a healthier economy if the level of taxes paid increases because of a system which encourages growth, rather than companies paying higher taxes and contracting.” Black Sheep Brewery Visitor Centre, in Wellgarth, Masham, includes a restaurant, bar and shop, as well as an excellent tour, giving an insight into the history and workings of the brewery. ENDS CONTACT: Paul White on 01325 363436 Notes to Editors: The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Share back to Black Sheep Brewery


Jo Theakston, Sales and Marketing Director at the Black Sheep Brewery.
Jo Theakston, Sales and Marketing Director at the Black Sheep Brewery.
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