Black Sheep Brewery

'Threedom' for pubgoers with latest Black Sheep launch

30/07/2018

Black Sheep Brewery is to give drinkers a sense of ‘threedom’ in the beer garden this summer with its latest seasonal cask ale launch.

The Masham, North Yorkshire-based brewery has created Threedom, a fruity, three-hopped pale ale that will be available in pubs and bars across the UK until the end of August.

Threedom, a 4.2% ABV beer, is brewed with American hops Citra, Galena and Summit, which gives an intense tropical fruit aroma and light straw colour.

It follows Square 1 in Black Sheep’s 2018 seasonal ale calendar – a beer named in homage to its hometown of Masham and the town’s market square – the largest one in Yorkshire.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “Threedom will be a refreshing option for drinkers in the beer garden during this unusually prolonged period of warm British weather. By combining Citra, Galena and Summit hops, Threedom delivers a fruity aroma with a crisp finish that will make it an ideal choice at the bar for the remainder of the summer.”

The Black Sheep brewing team, led by Head Brewer, Phil Douglas, has enjoyed great success in recent years for producing award-winning beers, with the brewery recognised for its diversity as reigning British Beer & Pub Association (BBPA) Beer Champion.

Jo added: “Our brewing team have continued to produce creative beers fit for any season, which have been deservedly recognised across the beer and pub trade. Threedom is an exciting brew and will make for a welcome addition to our seasonal ale calendar.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BLACK SHEEP BREWERY

CONTACT: Jamie Collis/Stuart Nicholls on 01325 363436

Editor’s Notes:

The Black Sheep Brewery is one of British brewing’s most famous stories and has grown from humble beginnings to become a multi-award winning company, with its beers enjoyed around the world.

In the past 12 months, Black Sheep has won a number of prestigious awards, including:

  • The Society of Independent Brewers (SIBA) National Independent Beer Awards 2018 – Glug M’Glug – Small Pack Gold Champion in the Porters, Stouts, Old Ales, Strong Milds & Strong Brown Ales category
  • The British Beer & Pub Association (BBPA) Beer Champion 2017
  • World Beer Awards – Choc & Orange Stout – Gold Award
  • World Beer Awards – Riggwelter – Gold Award
  • World Beer Awards – Black Sheep Ale – Silver Award
  • World Beer Awards – My Generation – Bronze Award

Based in Masham, in the heart of North Yorkshire, Black Sheep brewed its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever-increasing bland, mass-produced beer, Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery, became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Visitor Centre, at the site of the iconic brewery, has grown to become an award-winning attraction for visitors to Yorkshire, with tens of thousands of people flocking to Masham each year.

The Black Sheep name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife, the Black Sheep Brewery was born - a name that sat well with the area, spoke volumes about the business’ maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to its birth.

Black Sheep’s beers are full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and its very special Yorkshire Square fermenters.

Black Sheep Best Bitter is now one of the best-selling cask session beers in the UK and many of its creative brews, over the course of its 25-year history, have collected numerous awards – ranging from Black Sheep’s traditional ales to its up and coming craft beers.

2017 marked the launch of Black Sheep Brewery’s first lager, 54 Degrees North, created in homage to its hometown of Masham, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines, as the company embarks on an adventurous new chapter in its distinguished history.

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'Threedom' for pubgoers with latest Black Sheep launch
'Threedom' for pubgoers with latest Black Sheep launch
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