Black Sheep Brewery

Visitor Centre celebrates Cask Ale Week and the arrival of a spooky ale

11/09/2014

Black Sheep Brewery is celebrating Cask Ale Week 2014 with a special week of activities at its Visitor Centre in Masham – and the unveiling of a spooky seasonal ale.

Cask Ale Week runs from September 25th to October 5th and will see visitors to the Brewery, in Wellgarth, Masham, treated to special tutored tasting sessions, ‘shepherded’ tours, prize giveaways and more.

Guests at the Bistro at the Visitor Centre during Cask Ale Week will be among the first to get a chance to try Reaper, the Brewery’s ‘frighteningly good’ seasonal ale for autumn.

A 4.1% ABV, rye red ale, brewed with Summit, Amarillo and Chinook hops, Reaper follows hot on the heels of Velo, Black Sheep’s most successful ever seasonal ale, which was brewed to celebrate the Tour de France and the sport of cycling.

Cask Ale Week is a celebration of Britain’s national drink, as well as of the pub, home to cask ale.

As well as brewery tours, each followed by tutored tastings, and prize giveaways, the Bistro, and Sheepy Shop, will also be open throughout Cask Ale Week.

Reaper will be available in pubs from September 25th to the end of November.

Jo Theakston, Sales and Marketing Director of Black Sheep Brewery said: “Cask Ale Week is always an exciting time at Black Sheep Brewery. It sees the launch of our autumn seasonal ale, which this year is Reaper, and creates a fantastic atmosphere, with guests enjoying an enhanced range of activities at the Visitor Centre.

“Autumn is the season of harvesting and of spooky, Halloween fun, and Reaper taps into both of those themes, with its rye red colouring and frighteningly good taste.

Jo added: “We are very excited to hear how visitors to the Brewery, and customers at pubs across the country enjoy Reaper, which follows very much in the tradition of our previously well-received seasonal ales.”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

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