Black Sheep Brewery

Yellow of Velo to ride again as Black Sheep prepares for Tour De Yorkshire

15/04/2015

Black Sheep Brewery is bringing Velo, its most popular seasonal ale ever, back to the pumps of pubs up and down the country.

The move coincides with the Tour de Yorkshire cycling race, which follows the successful visit of the Tour de France to the region last year, inspiring the original launch of Velo.

A light, refreshing golden ale, Velo outsold the Masham brewer’s previous most successful season ale almost twofold, leading to a bottled version being developed in record time and becoming a popular part of Black Sheep’s permanent range.

Velo returns to pumps throughout May and June. The Tour de Yorkshire takes place from May 1 to May 3, over three stages; Bridlington to Scarborough, Selby to York and Wakefield to Leeds.

A 4.2% ABV ‘freewheeling’ fresh pale ale brewed with cascade hops and a subtle hint of orange and coriander, Velo is a beer which has made a successful transition from development and testing in Black Sheep’s microbrewery, having been scaled up in the brewery’s full plant.

Jo Theakston, Black Sheep Brewery’s Sales and Marketing Director, said: “Cyclists have always loved the beauty of Yorkshire, and this passion has grown significantly on the back of the Tour de France Grand Depart coming to the region last year, making Yorkshire a hot bed of cycling. The Tour de Yorkshire will continue to celebrate that love of cycling and the opportunity to bring Velo back to pumps as cask ale was too good a chance to miss.

“When we developed Velo, drinkers in bars in the region and up and down the country confirmed our own belief in its great taste, making this light, refreshing ale the best selling seasonal ale in the history of Black Sheep Brewery.”

www.blacksheepbrewery.com

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY

CONTACT: Paul White on 01325 363436

Notes to Editors:

The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations.

In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion.

An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery.

The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth.

Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters.

In 2014, Black Sheep Best Bitter, - Yorkshire’s best selling cask ale – underwent a facelift to broaden its appeal among drinkers, evolving the look, while retaining all of the great taste that has made it an iconic brand.

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Black Sheep Brewery's Velo
Black Sheep Brewery's Velo
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