Black Sheep Brewery

Yorkshire businesses get pedalling for the Tour de France

NEWS RELEASE: ISSUED ON BEHALF OF THE BLACK SHEEP BREWERY Business bosses from across Yorkshire have been learning about the economic boost the Tour de France's Grand Depart - "Yorkshire's Commonwealth Games moment" - will bring to the region. Hosted at the Black Sheep Brewery Visitors' Centre in Masham, the Welcome to Yorkshire roadshow event was attended by a full house of people interested to know more about how they can get involved with, and benefit from, the event. The Tour's fourth visit to the UK will pass through Yorkshire from July 5th to 7th, 2014. It is expected to generate in excess of £100m for the regional economy and be seen live by 2-3 million people, as well as being screened live in 140 countries. Paul Theakston, Chairman of the Black Sheep Brewery, said: "The Tour De France is the world's largest annual sporting event and is completely free for people to see, so it is a hugely exciting thing for it to be coming to Yorkshire. The route passes by the Black Sheep Brewery visitors' centre and we can't wait to be involved. Hosting the roadshow for Welcome to Yorkshire and seeing that enthusiasm reflected in other Yorkshire businesses has only added to the excitement and there is still more than a year to go before it arrives." David Shields, North Yorkshire area director at Welcome to Yorkshire said: "On average, people travel 135km to see the Tour. 95 per cent of people come to see the Tour with family and friends. The Grand Depart is Yorkshire's Commonwealth Games moment, the size and the scale are huge. " Businesses hoping to get involved can visit ENDS CONTACT: Paul White on 01325 363436 Notes to Editors: The Black Sheep Brewery in Masham made its first beer in 1992 after being built up by Paul Theakston, whose family had brewed in the area for six generations. In a world of ever increasing bland, mass-produced beer Paul saw an opportunity to return to what his family had done best since 1827, making real beer in the time-honoured fashion. An old maltings building, once part of Lightfoot's Brewery became the Brewery’s home. This landmark building, which stands high over the banks of the Ure, had fallen in to disrepair as years of neglect as a semi-redundant grainstore had taken its toll. Paul assembled a small team around him to fight the rats and build a traditional country brewery. The Black Sheep Brewery name derived from Masham’s association with sheep, but ‘Sheep Brewery’ didn’t quite sound right, so with a little creativity from Paul’s wife the Black Sheep Brewery was born, a name that sat well with the area, spoke volumes about the maverick attitude to the multi-nationals seeking to dominate the brewing industry and captured the essence of the family struggle that led to our birth. Black Sheep Ale at 4.4% ABV, now in an eco-friendly lightweight bottle, continues to maintain its presence among the top ten premium bottled ale brands, and is available nationwide from virtually all the major supermarket retailers. It is a classic premium bitter and as with all Black Sheep beers, full of character derived from the best possible brewing materials, plenty of time and patience in the brewing and our very special Yorkshire Square fermenters. Share back to Black Sheep Brewery


David Shields from Welcome to Yorkshire (left) and Paul Theakston of Black Sheep Brewery
David Shields from Welcome to Yorkshire (left) and Paul Theakston of Black Sheep Brewery
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