Vertu Motors

BIRMINGHAM TAKES CENTRE STAGE IN NATIONAL TV CAMPAIGN

08/07/2021

8/7/2021

Birmingham takes centre stage in a new television campaign that celebrates 100 years of one of the city’s most successful businesses.

Bristol Street Motors was established as a single motor retail dealership in Bristol Street, Birmingham. Now part of Vertu Motors plc, it has grown to operate 154 sales outlets across the UK with the original West Midlands site still operational.

Filmed at the Rotunda in Birmingham, part of the iconic Bullring the Black Country Museum in Dudley and various locations around the Midlands the ad taps into the love of British nostalgia, and features classic cars including a 1930’a Vauxhall Cadet, Ford Cortina, Ford Escort and a new model Hyundai Ioniq 5, which was shipped from Germany especially for the shoot with support from the manufacturer who made it happen in good time for the filming.

A host of top names worked on the project including music producer Jonathan Quarmby, who works out of the legendary RAK studios in London, director of photography Paul Bond and principal stylist David Hawkins, who has worked on campaigns for brands including M&S and Peroni. It was produced by creative director Ian Cassie of Black Arts, working with a team from Vertu Motors led by its creative director Tom Cummings.

Robert Forrester, chief executive of Bristol Street Motors, said: “We are very proud of our heritage, and our Birmingham roots.

“The creative for the TV advert is unlike anything we have commissioned before, marking the longevity of the business while highlighting the growth into a modern, forward-thinking organisation.

“100 years is a significant milestone that is worth celebrating, but we always have an eye for the future and ensuring we continue to be a growing, successful company.”

The ad is airing on ITV and Channel 4 beginning 2nd July 2021.

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors is the fifth largest automotive retailer in the UK with a network of 154 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu and Macklin Motors brand names.

Vertu Motors was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 150 franchised sales outlets and 4 non-franchised sales operations from 116 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – www.investors.vertumotors.com /www.vertucareers.com

Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.macklinmotors.co.uk

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