Vertu Motors

BRISTOL STREET MOTORS AND MACKLIN MOTORS RACE AHEAD WITH MAJOR F1 SPONSORSHIP DEAL

03/03/2020

Bristol Street Motors and Macklin Motors, part of Vertu Motors plc, have signed a deal with Channel 4 to sponsor its coverage of the 2020 Formula 1® season.

Channel 4 will offer viewers free to air tv coverage of the Formula 1® season which will see Lewis Hamilton challenging for his seventh Formula One World Championship title. 

Bristol Street Motors and Macklin Motors will sponsor Channel 4’s 2020 coverage which includes live broadcast of 2020 FORMULA 1 BRITISH GRAND PRIX and highlights of all Formula 1® races throughout the season. Channel 4 will also be showing full live coverage of the British GP practice sessions and qualifying rounds in the build up to the Grand Prix from Silverstone on 19 July.

Bristol Street Motors operates dealerships across England and Macklin Motors operates in Scotland.

Vertu Motors plc chief executive Robert Forrester said: “This is one of our most ambitious and exciting sponsorships to date. Channel 4’s Formula 1 viewers are knowledgeable about cars and it is a fantastic opportunity to showcase our business to a huge audience.

“Our dealerships support a wide range of local community organisations, in particular grass roots sport and this partnership opens up Bristol Street Motors and Macklin Motors to a national audience. Several of our manufacturers operate racing teams so there is a real synergy.

“We are very excited about the upcoming Formula 1 season and looking forward to a competitive championship, with lots of thrills along the way.”

Channel 4’s Brand Partnerships Leader Rupinder Downie welcomed the new sponsor saying: “Channel 4 is the only place where viewers can enjoy free to air coverage of the Formula 1 and we’re delighted to welcome Bristol Street Motors and Macklin Motors as sponsors of our F1 coverage which last year reached more than 20 million viewers.”

Channel 4’s coverage of the 2020 Formula 1® season begins on 15 March with highlights of the opening race, the Melbourne GP from Australia.

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to editors:

Vertu Motors plc (which trades under the Bristol Street Motors, Macklin Motors, Vertu Toyota, Vertu Honda, Vertu Volkswagen, Vertu Mercedes-Benz, Vertu Kia and Farnell Jaguar Land Rover brands) was formed in late 2006 to acquire and consolidate UK motor retail businesses. The group was founded as a new entrant into the UK motor retail sector and is listed on the AIM market (UK:VTU).


In 2017, the Group became the first major UK motor retailer to offer customers the ability to purchase a used vehicle entirely online with the launch of Bristol Street Motors Buy Online, this was followed by Macklin Motors Buy Online. The platform enables customers to buy a used vehicle in as little as five minutes if they have the funds in place, arrange financial packages if they don’t, and have the vehicle delivered to any UK mainland home address.


Since flotation in December 2006, the Group has established itself as a major player in the United Kingdom automotive retail sector. The Group currently operates 133 franchised sales outlets and 3 non-franchised sales operations, representing 24 manufacturers, from 110 locations across the UK.

www.bristolstreet.co.uk/buy-online/

https://www.macklinmotors.co.uk/buy-online/

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