Vertu Motors

Bristol Street Motors join forces with Derby County Football Club to extend sport partnerships


Bristol Street Motors has extended its sponsorship of sport across the country by becoming an Official Partner of Derby County Football Club.

The Rams join a strong line up of partnerships that the brand currently holds, including Channel 4’s coverage of the FIA Formula One and W Series Championship.

The deal with Derby County Football Club, managed by former England star Wayne Rooney, reconfirms Bristol Street Motors’ commitment to sport. It bolsters the brand’s continued belief in the power of sport to connect with local communities.

Bristol Street Motors aims to offer community initiatives and behind-the-scenes features at Derby County, for the remainder of the current season.

Robert Forrester, CEO of Bristol Street Motors, said: “We are thrilled to announce our new partnership with Derby County Football Club. Bristol Street Motors holds a strong presence in the city, with seven dealerships that include Citroen, DS, Peugeot, Nissan, Renault, Dacia, SEAT, CUPRA and SKODA as brands all represented in the area.

“It’s a wonderful opportunity to join forces with a club that has a proud history and an England legend at the helm. As a large employer in the Derby area, we recognise how significant sport and in particular local football clubs are to the community.

“Most of our dealerships across the country are incredibly supportive of grassroots football, with many of them sponsoring junior or amateur teams in their respective towns and cities. So, when the opportunity to partner with a huge club like Derby County came along, we knew that it could not be missed. We’re incredibly excited to see what the remainder of the season holds for the club, and we’ll all be sure to cheer them on.”

Derby County’s Chief Commercial Officer, Dave Biggar, said: “As we move into the second half of the season with 21 vitally important Sky Bet Championship matches still to play, the club is delighted to welcome one of England’s largest motor retailers, Bristol Street Motors, as an Official Partner.”

The new partnership with the club incorporates a number of rights, including Bristol Street Motors branding featured within RamsTV programming and the club’s social media channels, and at both Pride Park Stadium and Moor Farm Training Ground.


For more information contact Caroline Walker on 01325 363 436

Notes to Editors

Vertu Motors plc is the fifth largest automotive retailer in the UK with a network of 156 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 152 franchised sales outlets and 4 non-franchised sales operations from 120 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

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Derby midfielder Max Bird displays Derby's latest sponsor Bristol Street Motors
Derby midfielder Max Bird displays Derby's latest sponsor Bristol Street Motors
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