Vertu Motors

MACKLIN MOTORS KICKS OFF HEARTS AND HIBS PARTNERSHIPS

21/05/2021

Macklin Motors has signed partnership deals with Scottish Cup finalists Hibs and newly promoted Hearts.


Macklin Motors operates 14 dealerships across Scotland including Hyundai, Kia, Mitsubishi, Peugeot and Suzuki sites in Edinburgh.


With average attendances between 18,500 and 19,000 and significant fan engagement, the partnership with Heart of Midlothian FC and Hibernian FC will offer high-profile opportunities for brand recognition at both Tynecastle and Easter Road together with player/manager appearances.


Bespoke packages for each club also include in-stadium advertising boards, digital advertising, dealership and customer base engagement, signed giveaways and match day sponsorship packages.


Robert Forrester, chief executive of Macklin Motors, said: “This is a fantastic opportunity to raise the profile of Macklin Motors through a partnership with the two Edinburgh football clubs. Both have had excellent seasons, with a cup final and promotion to the Scottish Premiership.


“Like many other sectors, sport has been hit by the pandemic and to forge partnerships with these two high-profile football clubs will be mutually beneficial.”

Greg McEwan, Head of Marketing & Brand Partnerships at Hibernian FC, said: “We are delighted to have Macklin Motors join our corporate family at Hibernian. The brands share a lot of the same values and we look forward to working together to help the respective brands grow. Macklin is one of the leading automotive retailers in Scotland and exactly the kind of reputable brands we want to be working with at the club.”

Ann Park, Director of Community and Partnerships at Heart of Midlothian Football Club, said: “Heart of Midlothian extends a warm welcome to Macklin Motors as an Official Club Partner. We are proud to partner a company whose brand stands for quality, customer care and top-quality service and are confident that our fans will respond well to such a reputable brand. We look forward to working with the Macklin Motors team in Scotland in the seasons ahead and to boosting their brand and profile in our highly engaged supporter base.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to editors:

Vertu Motors plc (which trades under the Bristol Street Motors, Macklin Motors, Vertu Toyota, Vertu Honda, Vertu Volkswagen, Vertu Mercedes-Benz, Vertu Kia and Farnell Jaguar Land Rover brands) was formed in late 2006 to acquire and consolidate UK motor retail businesses. The group was founded as a new entrant into the UK motor retail sector and is listed on the AIM market (UK:VTU).


In 2017, the Group became the first major UK motor retailer to offer customers the ability to purchase a used vehicle entirely online with the launch of Bristol Street Motors Buy Online. The platform enables customers to buy a used vehicle in as little as five minutes if they have the funds in place, arrange financial packages if they don’t, and have the vehicle delivered to any UK mainland home address.


Since flotation in December 2006, the Group has established itself as a major player in the United Kingdom automotive retail sector. The Group currently operates 144 franchised sales outlets and 4 non-franchised sales operations, representing 32 manufacturers, from 115 locations across the UK.

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