Vertu Motors

Major growth for Vertu Motors plc since first acquisition


Vertu Motors plc has demonstrated significant growth since its first acquisition, Bristol Street Motors, 15 years ago.

In 2007, Vertu Motors plc bought 32 Bristol Street Motors new and used car dealerships. The Group, which is now the fifth largest automotive retailer in the UK, currently operates 159 sales outlets across the UK.

Over the last fifteen years, Vertu Motors plc has:

  • Sold more than half a million new and almost a million used cars – retail and Motability.
  • Carried out more than 10 million services.
  • Grown to represent 32 manufacturers.
  • Provided more than 700,000 training opportunities to colleagues.

Robert Forrester, Chief Executive of Vertu Motors plc, said: “Vertu Motors plc is unrecognisable in its scale and size to the company that acquired Bristol Street Motors 15 years ago.

“It has been a tremendous journey with many more acquisitions, millions of cars sold and amazing colleagues, many of whom have been with us since Bristol Street Motors became part of the Vertu Motors group.

“I am extremely proud of everything that has been achieved and looking to the undoubted challenges ahead, as the sector changes, with great optimism.

“Vertu Motors plc is well placed to be at the forefront of the electric vehicle revolution, while our emphasis on training and professional development will ensure that colleagues continue to lead the way in delivering exemplary customer service.”

Bristol Street Motors originated more than 100 years ago, as a single Ford dealership located on Bristol Street in central Birmingham.

In 2021, the company commissioned an iconic national television ad campaign, celebrating Bristol Street Motors 100-year history. You can watch this here.



CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors plc is the fifth largest automotive retailer in the UK with a network of 159 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 155 franchised sales outlets and 4 non-franchised sales operations from 120 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – /
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Robert Forrester, Chief Executive of Vertu Motors plc
Robert Forrester, Chief Executive of Vertu Motors plc
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