Vertu Motors

National accolade for Bolton car retailer


Bristol Street Motors Bolton Ford has been named as a winner of one of Ford’s most prestigious awards – the 2021 Chairperson’s Award.

The winning dealerships demonstrate the delivery of exceptionally high levels of customer service and satisfaction, combined with strong sales and aftersales performance, despite the challenging environment presented to colleagues last year due to COVID-19.

Extensive research is continuously carried out by Ford to assess exactly how customers feel about the quality of attention they receive from their chosen dealership – whether buying a new car or having their vehicle serviced.

The Ford Chairperson’s Award is the most prestigious accolade a dealership can be awarded by Ford and is presented to those who deliver consistently over the whole year. This award is only given to the top 30 performers across the country.

Robert Forrester, Chief Executive of Bristol Street Motors, said: “This is a fantastic achievement for all our colleagues at Bristol Street Motors Bolton Ford and one that is well-deserved.

“The winning dealerships are chosen from real and honest feedback from customers, which makes it all the more rewarding.

“Well done, to the whole team at Bolton Ford!”



CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors plc is the fifth largest automotive retailer in the UK with a network of 160 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 156 franchised sales outlets and 4 non-franchised sales operations from 120 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – /
Vertu brand websites – / / / / / /

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L – R: Stephanie Barr, Alia Ahmed, Adam Hendry, Zack Rahman, Leanne Gregory, Samantha Bickerdike and Rebecca Blackhall
L – R: Stephanie Barr, Alia Ahmed, Adam Hendry, Zack Rahman, Leanne Gregory, Samantha Bickerdike and Rebecca Blackhall
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