Vertu Motors

SIGNIFICANT MARKETING APPOINTMENT AT VERTU MOTORS PLC

04/11/2020

4/11/2020

Vertu Motors plc has appointed an experienced industry professional as retail marketing director for its specialist and premium dealerships.

Chris Harris most recently worked with Zenith Vehicle Leasing, building its online direct to consumer brand, Zen Auto.

His experience includes roles as group marketing director at the AA and at luxury car dealer group H R Owen.

Chris will have responsibility to build the marketing and brand capability of the premium and specialist brands, including Jaguar, Land Rover, Audi and Mercedes-Benz to drive significant growth in the division.

Chris is also vice chair of the Ideas Foundation, a charity that works with schools in disadvantaged areas to expose students to the creative design process, with the aim of increasing diversity in the creative and marketing industries.

Chris said: I’ve admired for many years what Robert Forrester and the team at Vertu Motors have achieved, in particular the central role that marketing plays in the business strategy.

“It will be good to spend more time at Vertu Motors’ head office in the North East as it’s near where my dad was born and raised. I am also looking forward to visiting the dealerships and meeting dealership colleagues and their customers.

“I find people’s relationship with their cars, and what affects their buying decisions, endlessly fascinating, and I plan to use this curiosity to build the Vertu Motors brand and experience.”

“Liz Cope, chief marketing officer at Vertu Motors plc, said: “Chris is well-known in the industry and I am very pleased to have appointed him to support and grow our specialist and premium divisions.

“His experience and diverse skills will be a real asset to these expanding divisions.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to editors:

Vertu Motors plc (which trades under the Bristol Street Motors, Macklin Motors, Vertu Toyota, Vertu Honda, Vertu Volkswagen, Vertu Mercedes-Benz, Vertu Kia and Farnell Jaguar Land Rover brands) was formed in late 2006 to acquire and consolidate UK motor retail businesses. The group was founded as a new entrant into the UK motor retail sector and is listed on the AIM market (UK:VTU).

In 2017, the Group became the first major UK motor retailer to offer customers the ability to purchase a used vehicle entirely online with the launch of Bristol Street Motors Buy Online. The platform enables customers to buy a used vehicle in as little as five minutes if they have the funds in place, arrange financial packages if they don’t, and have the vehicle delivered to any UK mainland home address.

Since flotation in December 2006, the Group has established itself as a major player in the United Kingdom automotive retail sector. The Group currently operates 134 franchised sales outlets and 3 non-franchised sales operations, representing 24 manufacturers, from 110 locations across the UK.

www.bristolstreet.co.uk

www.macklinmotors.co.uk


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Farnell Land Rover / @FarnellLRover
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Hereford Audi / @HerefordAudi
Vertu Kia / @VertuKia

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Chris Harris
Chris Harris
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