Vertu Motors

Success at Bradford Land Rover dealership leads to new jobs - with new recruits receiving £2,000 signing bonus


After a hugely successful return to business following Covid-19 lockdowns, Vertu Bradford Land Rover is on a recruitment drive to support its growing service department, with new employees receiving a £2,000 signing bonus.

In late 2020, the dealership on King’s Road underwent a £2.4 million investment to become one of Jaguar Land Rover’s Arch Concept sites, with the latest in diagnostic and maintenance equipment installed in its 11-bay technician workshop.

The investment has proved successful, with the workshop now ready to expand its team and take on another four technicians, who will all receive £2,000 as a signing bonus.

Alongside on target bonus payments, technicians working for Vertu Bradford Land Rover receive an extensive benefits package with an above-market wage backed by regular opportunities to gain new qualifications, which in turn provide a salary bump. Employees also receive stock options for parent company Vertu Motors plc and new mothers’ benefit from enhanced maternity scheme pay, which pays 90% of weekly average earnings for the first six months of leave.

As part of its recruitment drive, Vertu Motors is hosting an event at the dealership on the evening of Tuesday 14th December, to showcase its state-of-the-art facilities and colleague areas.

John Steele, Head of Business at Vertu Bradford Land Rover, said: “It’s a fantastic time to join Vertu Bradford Land Rover. Not only is the customer base of the dealership and service centre growing, but there are lots of exciting developments in the pipeline.

“Two of our values as a business are Talent and Drive, and if colleagues have the drive to seize upon the many training opportunities on offer, they can develop their talent and have successful careers.

“Alongside the many benefits that come with working for Vertu, we’re also offering new hires a £2,000 signing bonus.

“I’m really looking forward to showcasing the dealership, service centre and staff facilities to potential colleagues at our recruitment event.”



CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors plc is the fifth largest automotive retailer in the UK with a network of 154 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 150 franchised sales outlets and 4 non-franchised sales operations from locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

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John Steele, Head of Business at Vertu Bradford Land Rover
John Steele, Head of Business at Vertu Bradford Land Rover
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