Vertu Motors



Vansdirect, one of the UK’s leading van retailers, is kicking off this year’s World Darts Championship at Alexandra Palace, London, with the sponsorship of a ‘treble’ of great PDC darts players.

World number three Gerwyn Price, known as the Iceman, has enjoyed a staggering 2019, retaining the Grand Slam of Darts title alongside winning two Players Championship titles and the International Darts Open. He is hoping to conclude his year by taking the biggest title of them all, the PDC World Championship.

The Wizard Simon Whitlock, who is ranked number 14 in the world, is not only one of the highest profile players but twice a World Championship finalist and he has posted some impressive results over the last year, including a World Series semi-final.

‘The Rockstar’ Joe Cullen, current world number 15, completes the impressive line-up. Joe has also claimed silverware this season winning the European Darts Matchplay in Mannheim, Germany where he beat Michael Van Gerwen in the final.

The 2020 World Championship is the 27th World Championship organised by the Professional Darts Corporation since it separated from the British Darts Organisation and will take place between Friday 13th December 2019 and Wednesday 1st January 2020, with the winner taking home £500,000.

Multi-award winning Vansdirect was founded in 1999 in the Welsh valleys and has become one of the UK’s leading independent retailers of new vans. Such was the success of Vansdirect, it was subsequently purchased in January 2019 by the fifth largest motor retailer in the United Kingdom, Vertu Motors plc.

Simon Elliott, commercial vehicle director for Vansdirect and Vertu Group , said: “We are incredibly proud to be signing a sponsorship deal with three of the most exciting names in the world of darts. We believe this will offer us the opportunity to increase brand exposure in our target market and look forward to following their success over the coming year.”

Billy Lovell, sponsorship manager at MODUS Sports Management, said: “We really appreciate the sponsorship from Vansdirect for the upcoming World Championship. We have a great set of players and the sponsorship has been a wonderful way to kick off the competition!”



CONTACT: Caroline Walker on 01325 363436

Notes to editors:

Vertu Motors plc (which trades under the Bristol Street Motors, Macklin Motors, Vertu Toyota, Vertu Honda, Vertu Volkswagen, Vertu Mercedes-Benz, Farnell Jaguar Land Rover and Hughes Group brands) was formed in late 2006 to acquire and consolidate UK motor retail businesses. The group was founded as a new entrant into the UK motor retail sector and is listed on the AIM market (UK:VTU).

In 2017, the Group became the first major UK motor retailer to offer customers the ability to purchase a used vehicle entirely online with the launch of Bristol Street Motors Buy Online, this was followed by Macklin Motors Buy Online. The platform enables customers to buy a used vehicle in as little as five minutes if they have the funds in place, arrange financial packages if they don’t, and have the vehicle delivered to any UK mainland home address.

Since flotation in December 2006, the Group has established itself as a major player in the United Kingdom automotive retail sector. The Group operates 123 outlets representing 22 manufacturers across the UK.

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