Vertu Motors



Vertu Motors has invested £350,000 to offer a new destination for North East and North Yorkshire motorcycle enthusiasts. The site will create six new jobs.

Vertu Honda Bikes Stockton is a new dealership, sitting alongside the Group’s existing Honda car retailer.

The new showroom offers ride times of less than 50 minutes from Ripon, Malton, Scarborough, Richmond, Barnard Castle, Durham and Hartlepool.

It complements Vertu Motorcycles’ recently acquired BMW Motorrad dealership in Sunderland.

The new facility features an outdoor café, which will be open all year round, alongside a two-storey showroom with new and approved used Honda motorcycles, and used motorcycles from other manufacturers. A clothing and accessory store, as well as a servicing and MOT facility are also onsite.

The existing Vertu Honda Stockton senior management team of Martin Boagey and Craig Swainston will lead a team of sales and aftersales specialists. Brand director of Vertu Motorcycles, Mark Goode, will oversee the operation.

Vertu Honda Bikes also operates sites in Nottingham and Grantham, in the East Midlands.

Mark Goode said: “This investment will create a focal point for bikers in the Teesside and North Yorkshire regions, with expert sales and service colleagues who are passionate about motorcycles.

“It will be much more than a sales outlet, although we will offer a wide range of new and used motorcycles and with the facilities on offer, a superb ride-to destination and community hub for bikers. Martin, Craig and the whole team will be delighted to welcome customers new and old to the showroom and the café.”



CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors is the fifth largest automotive retailer in the UK with a network of 154 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu and Macklin Motors brand names.

Vertu Motors was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 150 franchised sales outlets and 4 non-franchised sales operations from 116 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – /

Vertu brand websites – / / /

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Mark Goode (centre), Vertu Motorcycles Brand Director, with some of the Vertu Honda Bikes Stockton team
Mark Goode (centre), Vertu Motorcycles Brand Director, with some of the Vertu Honda Bikes Stockton team
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