Vertu Motors



Vertu Motors plc has signed prestigious partnership deals with Yorkshire and Durham County cricket clubs.

The announcement follows the acquisition of the naming rights to the Eagles Community Arena in Newcastle.

Players from both County Championship teams, and the women’s North East Warriors cricketers will wear shirts with prominent Vertu Motors branding, which will also be in situ within the stadia. This includes perimeter advertising for County Championship and England international fixtures.

In addition, the North East Terrace at The Riverside will be renamed the Vertu Motors Stand.

Vertu BMW Durham will also be supplying overseas player, Cameron Bancroft, with a vehicle.

Robert Forrester chief executive of Vertu Motors plc, said: “Vertu Motors head office is based in the North East and we currently operate a significant number of Vertu Motors dealerships both there, and in Yorkshire.

“Like many other sectors, sport has been hit by the pandemic and to forge partnerships with these two high-profile County Championship cricket clubs will be mutually beneficial.

“I am delighted that it hopefully coincides with the return of fans to Headingley and The Riverside and I am looking forward to one or two sunny days taking in the cricket.”

Mark Arthur, chief executive officer at Yorkshire County Cricket Club said: “We are absolutely delighted to welcome Vertu Motors as a new official partner of Yorkshire County Cricket Club. Vertu Motors is a huge business and a very reputable brand that fits well with our own business ethos.

“We are thrilled that they will be displaying their brand on the back of all the men’s team playing shirts, and at Emerald Headingley, for the next two years. We are very excited to be working with the Vertu Motors team to ensure that they receive the maximum benefit of their association with The Yorkshire County Cricket Club.

“It has been a challenging 12 months but the support that we have received from our elite band of incumbent partners and new investment from Vertu Motors is absolutely integral to our business.

“We welcome them to the Yorkshire cricket family.”

Durham County Cricket Club sales director, Tom Seymour said: “We’re delighted that Vertu Motors has partnered with the club, in an exciting two-year deal.

“This new partnership enables the club to work alongside a national car dealership which has a proud history in our region.

“With spectators returning this season, we have an exciting season in store, and I look forward to working with Vertu Motors as it becomes our principal County Championship sponsor.”



CONTACT: Caroline Walker on 01325 363436

Notes to editors:

Vertu Motors plc (which trades under the Bristol Street Motors, Macklin Motors, Vertu Toyota, Vertu Honda, Vertu Volkswagen, Vertu Mercedes-Benz, Vertu Kia and Farnell Jaguar Land Rover brands) was formed in late 2006 to acquire and consolidate UK motor retail businesses. The group was founded as a new entrant into the UK motor retail sector and is listed on the AIM market (UK:VTU).

In 2017, the Group became the first major UK motor retailer to offer customers the ability to purchase a used vehicle entirely online with the launch of Bristol Street Motors Buy Online. The platform enables customers to buy a used vehicle in as little as five minutes if they have the funds in place, arrange financial packages if they don’t, and have the vehicle delivered to any UK mainland home address.

Since flotation in December 2006, the Group has established itself as a major player in the United Kingdom automotive retail sector. The Group currently operates 144 franchised sales outlets and 4 non-franchised sales operations, representing 32 manufacturers, from 115 locations across the UK.

Find us on Twitter:

Vertu Motors / @vertumotors
Bristol Street Motors / @BristolStMotors
Macklin Motors / @MacklinMotors
Vertu Honda / @Vertuhonda
Vertu Toyota / @VertuToyota
Vertu Volkswagen / @VertuVolkswagen
Vertu Mercedes-Benz / @VertuMercedes

Farnell Jaguar / @FarnellJaguar
Farnell Land Rover / @FarnellLRover
Hereford Audi / @HerefordAudi

Find us on Facebook:

Bristol Street Motors / @bristolstreetmotors
Macklin Motors / @macklinmotors
Vertu Honda / @VertuHondaLtd
Vertu Toyota / @vertutoyota
Vertu Volkswagen / @VertuVolkswagen
Vertu Mercedes-Benz / @VertuMercedesBenz
Farnell Jaguar / @FarnellJaguar
Farnell Land Rover / @FarnellLandRover
Hereford Audi / @HerefordAudi
Vertu Kia / @VertuKia

Vertu Motors / @vertumotors

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Yorkshire take on Durham in pre-season friendly at Headingley
Yorkshire take on Durham in pre-season friendly at Headingley
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Durham's Scott Borthwick
Durham's Scott Borthwick
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