Vertu Motors

York City scores Bristol Street Motors deal


Bristol Street Motors Renault and Bristol Street Motors Dacia York have signed a sponsorship deal with York City Football Club, as the new dealership site looks to forge community links.

The Clifton Moor Gate location, which houses both Renault and Dacia brands under one roof, opened its doors October 2021, creating 15 jobs as part of a £300,000 investment by Bristol Street Motors.

The deal with York City Football Club sees Bristol Street Motors Renault and Dacia York named as an Official Club Partner, with the dealership participating in matchday initiatives and placing advertising boards around the LNER Community Stadium.

Bristol Street Motors Renault and Dacia York will also support charity and community initiatives from the club, throughout the term of its partnership.

The Bristol Street Motors brand is committed to supporting sport at all levels, sponsoring many junior and community teams across the country. This new deal aims to bolster the brand’s continued belief in the power of sport to connect with local communities, coming not long after Bristol Street Motors announced their partnership with Derby County Football Club.

Terry Brown, Business Development Manager at Bristol Street Motors Renault and Dacia York, said: “We’re delighted to begin our partnership with York City and look forward to working hand-in-hand on community initiatives over the coming months.
“We see this as a great opportunity to reignite the Renault and Dacia brands within York and the surrounding areas after a 23-year absence.

“The opening earlier this year of the new stadium makes this a great time to promote the brands within the City, given the support and interest it has generated. We look forward to a long and fruitful relationship with the club, helping us both achieve our goals.”

Liam McGuinness, Commercial Manager at York City Football Club, added: “We are delighted that Bristol Street Motors has chosen to partner with the football club.
“Our thanks to Terry and everyone at Bristol Street Motors for their support. We’re looking forward to developing the relationship for many seasons to come.”



CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors plc is the fifth largest automotive retailer in the UK with a network of 156 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 152 franchised sales outlets and 4 non-franchised sales operations from 120 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

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Terry Brown and Morgan Parker from Bristol Street Motors, Akil Wright, Liam McGuinness, Maison Campbell and Maxim Kouogun from York City Football Club
Terry Brown and Morgan Parker from Bristol Street Motors, Akil Wright, Liam McGuinness, Maison Campbell and Maxim Kouogun from York City Football Club
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