Vertu Motors

Vertu Motors add Clarets to its developing football partnership portfolio

Vertu Motors has partnered with Burnley Football Club as the club’s Official Car Retailer for the 2022/23 season.

The Vertu Motors logo will appear on the back of the club’s three shirts for the duration of the season, and the partnership will also see branding appear around Turf Moor, including across various pitch-side advertising. Papa John’s FanZone activities, matchday sponsorship, and player appearances are also included, in addition to various hospitality opportunities.

With a Vertu Motors Land Rover dealership in Nelson, just four miles north of Burnley, plus five other dealership locations nearby across Bolton, Skipton and Bradford, the partnership looks to bolster local community ties.

Robert Forrester, Chief Executive of Vertu Motors, said: “Having been a fan of Burnley Football Club for many years, I am delighted that Vertu Motors has become an official partner. Vertu Motors already has a good local presence in the surrounding area, and we are pleased to continue increasing awareness of our brand and what it has to offer.

“It should be an exciting time for Clarets supporters, under the stewardship of new manager Vincent Kompany, and we are really proud to be part of the club’s journey.”

Gordon Kaye, Burnley Football Club’s Commercial Director said: “As a club, we are passionate about working with national businesses that have a connection to the local community; I’m pleased to welcome Vertu Motors onboard.

“We have an exciting campaign ahead of us, both on and off the pitch here at Burnley FC, which will offer plenty of opportunities to develop the partnership, through various initiatives and activations.

“It’s great to welcome one of the UK’s leading automotive companies to the Clarets family and I look forward to working closely together.”

The latest Vertu Motors deal with Burnley Football Club is in addition to the brand’s partnerships with Sunderland Association Football Club and Middlesbrough Football Club.

The motor retail brand also holds a variety of partnerships across other sports, including Nottinghamshire County Cricket Club, Yorkshire County Cricket Club and Durham Cricket, as well as the Newcastle Eagles basketball team, and naming rights for the Eagles' Vertu Motors Arena in Gateshead.

Vertu Motors also holds a partnership with the Professional Footballers' Association for the PFA Vertu Motors Fans' Player of the Month Award, which will run throughout the 2022/23 season, and Karen Carney was named a Brand Ambassador earlier this year.

ENDS

Notes to Editors

Vertu Motors plc is the fifth largest automotive retailer in the UK with a network of 160 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 156 franchised sales outlets and 4 non-franchised sales operations from 120 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – investors.vertumotors.com / www.vertucareers.com
Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.macklinmotors.co.uk / www.vertumotorcycles.com / www.vansdirect.co.uk / www.thetaxicentre.com / www.powerbulbs.com