Bannatyne Group

Bannatyne Group announces £1.78m investment in state-of-the-art Keiser Bikes

29/11/2023

As part of its commitment to providing premier fitness experiences, the Bannatyne Group is making a significant investment of £1.78 million to introduce cutting-edge Keiser M Series Indoor Bikes across its clubs in a phased rollout.

Bannatyne clubs will be at the forefront of innovation in the fitness industry as they become one of the first sites in the UK to introduce the new Keiser studio bike. This state-of-the-art bike features a brand-new colour display that provides riders with a unique riding experience based on colour zones and is equipped with an impressive 72 gears. With this exciting addition to their fitness equipment line-up, Bannatyne clubs are further enhancing their commitment to offering their members the latest and most advanced fitness solutions.

Renowned for revolutionising group fitness, Keiser M Series Indoor Bikes have been setting unprecedented standards since their debut. Distinguished as the first bike to integrate eddy current magnetic resistance coupled with an aluminium flywheel, the M Series is emblematic of continuous innovation that enhances the group cycling experience.

The integration of Keiser bikes is in line with Bannatyne health club's ethos of offering a comprehensive fitness journey. The club's top-of-the-line gym equipment, diverse range of exercise classes, luxurious swimming pools, and spa facilities encapsulate a holistic health and well-being experience for its members.

Duncan Bannatyne, chairman and chief executive of the Bannatyne Group, said: “We are committed to providing the best equipment for our members. Investing in the Keiser M Series Indoor Bikes is a testament to our relentless pursuit of excellence. We recognise the evolving demands of the fitness industry and are continually investing to remain at the forefront. Our members deserve unparalleled quality, and that's precisely what we deliver."

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF BANNATYNE GROUP

CONTACT: Caroline Walker on 01325 363436

Notes to editors:

The Bannatyne Group operates 68 clubs, 46 spas and 3 hotels. It is owned by Duncan Bannatyne OBE, who is also known for his appearances as a business angel on the BBC programme Dragons’ Den. The health clubs have around 200,000 members.

Bannatyne health clubs can be found in towns and cities throughout the UK, with a particularly strong presence near residential areas of large towns. They place a strong emphasis on wellbeing and exercise forming a central part of living a healthy lifestyle.

www.bannatyne.co.uk

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Keiser bike in action
Keiser bike in action
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