Our Business

Recognition PR was founded by Graham Robb. Graham has been providing PR services for businesses since 1987, creating Recognition in 1990.

Graham is one of the North’s most ‘plugged-in’ business figures. He was vice-chair of the Entrepreneurs' Forum, is a board member of the Tees Valley LEP, a board member of the South Tees Development Corporation and served a three year term as Chairman of the Institute of Directors in the North. Graham owns a number of influential networking products in the Northern Region including the two Shadow MPCs in Yorkshire and the North East and the large and dynamic North East and Yorkshire Business Network – with nearly 11,000 members.

Opinion formers, decision makers and business leaders listen to Graham. His advice has often helped organisations to enhance the reputation of their products, services or people and, in many instances, offset issues presented in hostile media situations and engaged in successful damage limitation.

Graham also frequently features in the media, with contributions on radio and TV and regular columns and opinion pieces in newspapers.

The three other partners are Caroline Walker, Josh Mason and Jamie Collis who direct different functions in the business.

Caroline runs the consumer and healthcare team, Jamie runs the Business to Business team, and Josh supports clients who need to work in a public policy environment. 

Each of the Partners has long-term experience in PR and its associated disciplines. 

Jamie has been with Recognition for in excess of 20 years and Caroline has a similar length of tenure, and Josh served on Redcar & Cleveland Borough Council prior to joining the team. 

Recognition’s office and all members of the team have, literally, signed up by affixing their signatures to the display on their first day in the job!



The purpose of Recognition PR and its sister business is to help owner managed private businesses to promote their products, services and people using ‘below the line’ communications and marketing tools to help them grow and prosper.



Recognition PR believes in openness, truthfulness and integrity. 

This applies to our staff, clients and supply chain. 

It values each person it comes into contact with, regardless of race, gender, disability, sexuality, religion and belief, marital status, social background or age. 

It also cares about the sustainability of our environment.



Our behaviour is framed by our values. 

We will do our utmost to deliver the service we have agreed to our client. 

Our staff will maintain their knowledge of contemporary techniques and methodology, and we will strive to live up to the agreements we have reached, consistent with the values we hold true.



It is our vision that Recognition PR will be the most recommended PR Agency in the North of England.

<h2>Strategic Priority</h2>

Strategic Priority

To make all available skills and resources accessible to our clients in order to ensure we fulfil our purpose to them.



Our objective is to make a profit of not less than 33% of our turnover each month while delivering services, which fulfil our purpose of helping owner managed private sector businesses to grow and prosper.

<h2>General Quality Statement</h2>

General Quality Statement

‘Recognition Marketing & PR offers clients a variety of services in the field of media communications and marketing. Each service is delivered accurately, in line with agreed customer expectation with each delivered on time and within an agreed budget’.

<h2>Standard Terms</h2>

Standard Terms

As far as publication matters are concerned, we will issue media releases and internet posts in the name of the relevant organisation/individual after approval. The organisation is the publisher. It will indemnify us if we suffer loss or damage arising out of the content of any material we issue with approval. We regard all matters that are not for publication as confidential and our staff have confidentiality clauses in their contracts of employment. For crisis management we need to know the full facts in order to assist properly. Nothing will be sent to the media by us that is not approved.

It is understood that Recognition will choose press photographers and freelance TV crews based on the appropriate skills and quality for the task. Unless a separate agreement is reached, copyright for photographs taken by Recognition’s retained photographer and video taken by TV crews is passed to the client, but please note other photographers maintain the copyright for their work. Any printing and design work will be quoted, before it is booked and permission will be sought before ordering other items. Video storyboards are approved by clients before shooting and one edit session is included in the price. It is also understood that clients will not directly engage our staff or contractors and that, unless otherwise agreed, we will be the only PR consultancy representing them to the media.