Bannatyne Group
Dunfermline health club first in UK to offer innovative new fitness programme
The Bannatyne Health Club in Dunfermline is the first in the UK to offer members the groundbreaking functional training programme LES MILLS CEREMONY, which is set to revolutionise workout routines, with a unique blend of strength, cardio, and conditioning.
An investment of around £30,000 has been made at the health club to create and equip the multi-functional studio.
LES MILLS CEREMONY is a resistance-based workout that emphasises full-body strength. It ingeniously combines explosive exercises, balance and coordination drills, and whole-body flow-based movement. Utilising a variety of equipment stations, the programme is designed to cater to a diverse range of fitness goals and preferences.
Crafted to fit into a compact 45-minute format, LES MILLS CEREMONY is the ideal workout for those looking to maximise their fitness regime within a limited time frame. Its dynamic and engaging feel is expected to appeal to members eager to add a boutique edge to their health club experience.
Feedback from regular participants of LES MILLS CEREMONY, which is already hugely popular in New Zealand, has been overwhelmingly positive, highlighting the programme's effectiveness in achieving a strong, athletic physique without excessive bulking. Its combination of strength and cardio elements addresses the needs of members who seek variety in their workouts to maintain engagement and motivation.
Duncan Bannatyne, Chairman and Chief Executive of The Bannatyne Group, commented, “We are excited to bring LES MILLS CEREMONY to our members at Dunfermline. This class represents our commitment to offering cutting-edge and diverse workout options. We believe it will be a game-changer for our members, providing an effective and enjoyable way to achieve their fitness goals.”
Carl McCartney, Customer Experience Director of Les Mills UK, commented “LES MILLS CONQUER AND CEREMONY are set to redefine your workout experience, combining innovation, music, and fitness like never before. We’re really excited to see Dunfermline reap the results from these classes, existing in-club trials resulted in a remarkable 79% increase in new joiners after just nine months! These classes not only enhance fitness but also bring in younger and more engaged members.”
The introduction of LES MILLS CEREMONY at Dunfermline is just the beginning, with plans to expand the programme across more Bannatyne health clubs in the coming months. The Bannatyne Group continues to offer a wide range of Les Mills’ classes, both in-person and virtual, catering to the evolving needs of its members.
ENDS
NEWS RELEASE: ISSUED ON BEHALF OF BANNATYNE GROUP
CONTACT: Caroline Walker on 01325 363436
Notes to editors:
The Bannatyne Group operates 69 clubs, 46 spas and 3 hotels. It is owned by Duncan Bannatyne OBE, who is also known for his appearances as a business angel on the BBC programme Dragons’ Den. The health clubs have around 200,000 members.
Bannatyne health clubs can be found in towns and cities throughout the UK, with a particularly strong presence near residential areas of large towns. They place a strong emphasis on wellbeing and exercise forming a central part of living a healthy lifestyle.
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