MotorVise Automotive
Localise spearheads launch of Google vehicle ads for UK dealerships
Localise is one of the first agencies in the UK to make the long-awaited Google Vehicle Ads available to dealerships as part of a pilot scheme.
Previously known as VLAs, the advertising solution has been running in the United States for almost two years where it has proved a huge success.
The format ensures a dealership’s new and used vehicle ads reach the most qualified buyers on Google by matching its stock with the user’s vehicle search terms, delivering photo ads directly to the top of their web page.
Google ads not only improve product visibility by showcasing a dealership’s inventory, but also increase profit margins by potentially reducing advertising spend on third-party classified sites.
The ads include pictures and other key info such as location, make, model, price and mileage. Once a consumer selects the ad, they are directed to the live advert on the dealership website to submit an enquiry.
Raphael Millin, Managing Director of Localise, said: “Our agency is incredibly proud to have been selected to take part in this pilot launch of Google Vehicle Ads in the UK. They have already proved incredibly successful in the United States, a country where we already have expertise in VLAs.
“It’s a game-changer for car dealerships, allowing them to stay ahead of the curve. while improving their margins. Those embracing this new format will drive sales by directly capturing the attention of potential buyers.
“Meanwhile, consumers will no longer need to trawl through multiple third party sites, instead they can find what they want instantly within their local area.”
Fraser Brown, of automotive consultancy MotorVise which works with dealerships to improve sales and profits, predicts the introduction of Google Vehicle Ads will be transformative, significantly enhancing dealerships’ competitive edge.
He said: “We believe this will be transformative for car dealerships in the UK and will reduce advertising spend while increasing margins for dealers that can take advantage of the opportunity quickly.
“I’ve worked with Raph for many years and since he started Localise, I’ve been impressed by how well he has looked after our automotive customers. I’m delighted that he’s one of the first to be able to bring this service to dealerships here in the UK.”
ENDS
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Photo Caption: Raphael Millin, Managing Director of Localise
For further information contact Andrew Douglas on 01325 363436
Editor’s Notes
MotorVise was established by Fraser Brown in 2014 and offers a comprehensive range of services designed to allow dealerships to meet their sales, service, and profit objectives. These include the provision of car sales events, car dealership recruitment, F&I compliance, sales incentive systems, staff training courses and vehicle progressor systems. In November 2022, it was named as Recruitment Agency of the Year for a second year running at the Motor Trader Industry Awards.
Localise supports car dealerships, businesses, in-house marketing teams and automotive agencies by providing class leading software and management services for business profiles, vehicle ads & reputation. It helps clients efficiently manage and control Local Search across Google, Bing , Apple and other leading web properties maximising performance and online visibility.
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