MotorVise Automotive

The Directors of the Trowbridge based Platinum Motor Group (Renrod Ltd) are delighted to announce the acquisition of the Pebley Beach business based in Swindon where it operates both Hyundai and Suzuki, and Cirencester where it operates Suzuki only, which was completed on Monday 12^th February.

In terms of Hyundai, the current Platinum and Pebley Beach market areas (the postcodes for which we are responsible) are adjoined, so following the takeover, the Platinum Group will operate a larger continuous territory, which will provide marketing and communication advantages, and the ability to share resources and knowledge. In terms of Suzuki, we welcome a new brand partner into our portfolio of franchises, and look forward to the new opportunities going forwards. We will rename the businesses as Platinum Hyundai and Suzuki in due course and at the appropriate time.

Jeremy Cuff, Managing Director of the Platinum Motor Group said, “Our initial contact with Pebley Beach started just over a year ago, when owner and Managing Director Dominic Threlfall (“Dom”) was considering his future and retirement. He approached us and asked as to whether we’d be interested in expanding our Hyundai representation, and taking on a new brand to our company in the form of Suzuki. Our interest in doing so then led to a more specific discussion with Dom and the teams at both Hyundai UK and Suzuki UK, who were both supportive of the change of ownership. We therefore pursued the opportunity presented to us, which has subsequently led to our acquisition of the business.”

“The Pebley Beach business is long established in the Swindon and Cirencester market areas for the Hyundai and Suzuki brands, which under Dom’s leadership and the good work of his dealership team members, have created and maintained a business that is highly respected locally and within both Hyundai UK and Suzuki UK, serving a great many customers and renowned for providing excellent service and customer care. With Dom’s decision to retire, it is now our task to ensure that the good work and reputation of the business is maintained into the future.”

“On behalf of the entire Platinum Motor Group, I’d also like to take this opportunity to welcome all the Pebley Beach dealership Team Members into the Platinum Motor Group, and we look forward to working with everyone going forwards.”

Retiring owner and Managing Director Dominic Threlfall said, "As always, when deciding to leave an industry, it's tinged with a mixture of happiness and sadness. But the time is right to move on. In the Platinum Motor Group ownership and their respective team, I found the same core values and a lot of synergies. Consequently, I feel very confident in the future for the team members and customers. I leave the business in very capable hands to take it to the next level."

We’d also like to take this opportunity to wish Dom a long and happy retirement.

The deal was brokered on behalf of Pebley Beach by Fraser Brown of automotive consultancy MotorVise. He said: “The acquisition benefits both parties. It provides an excellent growth opportunity for Platinum Motor Group, whilst Dominic can enjoy his well-earned retirement safe in the knowledge that the business he built up over many years is in good hands.” 

ENDS

Editors Notes

The Platinum Group would like to thank the following partners; Thrings Solicitors (Bristol Office), FRP Advisory (Bristol Office), Wilson Financial Consulting Ltd, JLL Property Services, Brunel Trustees.

Pebley Beach would like to thank the following partners; Gardner Leader Solicitors, MotorVise, Haines Watts (Swindon Office)

The deal was brokered on behalf of Pebley Beach by Fraser Brown of the automotive training and consultancy MotorVise. He said: “The acquisition benefits both parties. It provides an excellent growth opportunity for Platinum Motor Group, whilst Dominic can enjoy his well-earned retirement safe in the knowledge that the business he built up over 32 years is in good hands.” 

The deal was brokered on behalf of Pebley Beach by Fraser Brown of automotive consultancy MotorVise. He said: “The acquisition benefits both parties. It provides an excellent growth opportunity for Platinum Motor Group, whilst Dominic can enjoy his well-earned retirement safe in the knowledge that the business he built up over 32 years is in good hands.”