Vertu Motors

20/9/2022

Vertu Slough Mercedes-Benz has undergone an extensive refurbishment as part of a £1million investment in the site.

The work is part of Vertu Motors’ ongoing programme of dealership investment and saw an extension to the handover bay areas of the showroom, in addition to updating the colleague area. The refreshed showroom houses nine models across the Mercedes-Benz range.

Visitors to the dealership, which is home to 114 colleagues and four apprentices, will be welcomed by a new large digital display wall, some of the latest Mercedes-Benz vehicles, and be able to relax in a barista coffee bar.

A more casual desk arrangement will see dealership colleagues and customers sitting alongside each other as they build the specification of their new vehicle.

Vertu Motors is part of one of the UK’s largest motor retailer groups, Vertu Motors plc. It operates Mercedes-Benz dealerships in Ascot, Reading, Slough, Aylesbury and Beaconsfield.

Raj Virdee, Head of Business Vertu Slough Mercedes-Benz, said: “Our new-look dealership is stunning, and certainly demonstrates money well spent. It offers a much-improved experience for our customers and colleagues alike.

“The updated dealership allows us to showcase many Mercedes-Benz and Mercedes-AMG models, as well as electric vehicles from the Mercedes-EQ family. With more space for handovers and an engaging digital display, the dealership feels fresh, modern, and best equipped to serve our customers well.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors plc is the fifth largest automotive retailer in the UK with a network of 160 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 156 franchised sales outlets and 4 non-franchised sales operations from 120 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – investors.vertumotors.com / www.vertucareers.com
Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.macklinmotors.co.uk / www.vertumotorcycles.com / www.vansdirect.co.uk / www.thetaxicentre.com / www.powerbulbs.com