Vertu Motors

Community programme in Wrexham boosted by Bristol Street Motors Trophy ticket initiative

25/03/2024

Members of Wrexham’s Fit Dragons have benefitted from a special initiative introduced by Bristol Street Motors as part of its new partnership with the English Football League (EFL).

Bristol Street Motors, an automotive retail brand part of the Vertu Motors group, was named as the new title sponsor of the EFL Trophy in a multi-year deal back in November, and has since worked with a number of clubs competing in the competition to assist with their work in their local communities.

Across each round of games since the new partnership was announced, Bristol Street Motors has offered each home club with free tickets to be distributed to community groups and projects, with more than 200 individuals being given the opportunity to attend a game as a result.

Groups representing a wide cross-section of society have benefitted from the initiative, from Premier League Kicks programmes – aimed at those under 18 – at Forest Green Rovers and Portsmouth, through to a local refugee group at Accrington Stanley, and a specialist Dementia Resource Centre supported by Peterborough United.

Peterborough, one of the two teams to make it through to the Final, have also welcomed a local yoga group, in addition to participants in its Homeless Football programme, to cheer on the team at London Road throughout the competition.

Fellow finalists Wycombe Wanderers – as well as the two semi-finalists, Bradford City and Blackpool - are amongst the other teams to have taken up the offer of free tickets to boost their community work.

Peterborough and Wycombe will meet at Wembley Stadium on 7 April to see who lifts the title won last season by Bolton Wanderers, in front of a crowd of nearly 80,000.

Robert Forrester, Chief Executive of Bristol Street Motors, said: “Although our partnership with the EFL is still very much in its infancy, having only been in place for a matter of months, there is no doubting that it has been a huge success.

"The Bristol Street Motors Trophy has allowed us to work with clubs across the country to benefit their communities and a diverse range of excellent programmes. This is particularly important to us as a company with dealerships spread nationwide, many of which are local to the clubs involved in the competition.

“To see clubs and their fans embrace our ticket initiative has been fantastic, and we look forward to working with both them and the EFL going forward.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors is the fourth largest automotive retailer in the UK with a network of 193 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu and Macklin Motors brand names.

Vertu Motors was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 187 franchised sales outlets and 6 non-franchised sales operations from 144 locations across the UK.

Vertu's Mission Statement is to "deliver an outstanding customer motoring experience through honesty and trust".

Vertu Motors Group websites – https://investors.vertumotors.com / www.vertucareers.com

Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.vertuhonda.com / www.vertutoyota.com / www.macklinmotors.co.uk / www.vertumotorcyles.com

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Members of Wrexham’s Fit Dragons programme attend the home tie with Port Vale
Members of Wrexham’s Fit Dragons programme attend the home tie with Port Vale
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