Vertu Motors

Macklin Motors Toyota Glasgow partners with Darnley Primary School for innovative educational initiative

04/01/2024

Macklin Motors Toyota Glasgow is proud to announce its latest community engagement project, a partnership with Darnley Primary School designed to ignite the creative and entrepreneurial spirits of local nine-year-old pupils.

Mark Super, the General Manager at Macklin Motors Toyota Glasgow, has personally developed a six-week initiative challenging the local children to 'produce a video selling a car'. This hands-on project aims to introduce students to the basics of marketing, sales, and the automotive industry in a fun, interactive way.

Recently, Mark visited Darnley Primary School, where he met Scottish First Minister Humza Yousaf, who expressed considerable interest in the project. The initiative is known for its collaboration with notable organisations, including Darnley Mill Church, Tesco Silverburn, A.G Barr and Trades House Glasgow, and its success in connecting academic subjects with real-world business scenarios.

Adding a practical element to the learning experience, 50 of the pupils were invited to the Kennishead Road dealership. They were given an extensive tour of the facilities and had the unique opportunity to meet with various colleagues at the dealership, learning about the multitude of career paths available in the automotive sector.

Speaking about the initiative, Mark Super commented: "We're thrilled to embark on this journey with the youngsters at Darnley Primary School. It’s not just about selling cars; it’s about building confidence, fostering creativity, and helping the pupils understand the value of teamwork and effective communication.

“We believe that the skills these students develop through this challenge will be invaluable both inside and outside the classroom."

Miss Allison Anderson from Darnley Primary School said: “Macklin Motors is working with Primary 5 pupils on an employability project in order to develop their skills for learning, life and work.

“Our pupils visited the Macklin Motors Toyota Glasgow dealership where they were able to see colleagues working within its sales and aftersales departments. The children are working with Mark and his colleagues to develop an advert for selling cars. They have been gaining the opportunity to experience the art of selling, understanding customer service, aftercare and marketing a product.

“All of these experiences are hugely beneficial to our pupils and provides them with the real-life experiences they need to develop employability skills. Thank you, to Mark and all team at Macklin Motors Toyota Glasgow, for providing this invaluable opportunity!”

Macklin Motors Glasgow Toyota is committed to contributing to the local community and sees this partnership as a perfect embodiment of its dedication to social responsibility and educational development.

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors
Vertu Motors is the fourth largest automotive retailer in the UK with a network of 193 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu and Macklin Motors brand names. Vertu Motors was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 187 franchised sales outlets and 6 non-franchised sales operations from 144 locations across the UK.

Vertu's Mission Statement is to "deliver an outstanding customer motoring experience through honesty and trust".


Vertu Motors Group websites – https://investors.vertumotors.com / www.vertucareers.com

Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.vertuhonda.com / www.vertutoyota.com / www.macklinmotors.co.uk / www.vertumotorcyles.com

back to Vertu Motors

Images

Mark Super, General Manager at Macklin Motors Toyota Glasgow with some of the pupils
Mark Super, General Manager at Macklin Motors Toyota Glasgow with some of the pupils
Download Large Image
Rehan Imtiaz showing the children his buffering skills
Rehan Imtiaz showing the children his buffering skills
Download Large Image
Sam Bannister Senior Sales Executive and Mark Super General Manager talking to the children
Sam Bannister Senior Sales Executive and Mark Super General Manager talking to the children
Download Large Image