Vertu Motors

Vertu Ascot Mercedes-Benz has undergone an extensive refurbishment of its showroom as part of a £711,000 investment in the dealership.

The work is part of Vertu Motors’ ongoing programme of dealership investment and saw an extension to the handover bay area, in addition to updating the colleague area. The refreshed showroom houses ten models across the Mercedes-Benz range.

Visitors to the dealership, which is home to 43 colleagues and two apprentices, will be welcomed by a new large digital display wall, some of the latest Mercedes-Benz vehicles, and be able to relax in a new barista coffee bar.

A more casual desk arrangement will see dealership colleagues and customers sitting alongside each other as they build the specification of their new vehicle.

The dealership is recruiting as part of the investment, with a number of roles available including a Technician, a Service Advisor, a Service Administrator and a Driver.

Vertu Motors is part of one of the UK’s largest motor retailer groups, Vertu Motors plc. It operates Mercedes-Benz dealerships in Ascot, Reading, Slough, Aylesbury and Beaconsfield.

Adam Rich, General Manager at Vertu Ascot Mercedes-Benz, said: “The results of the refurbishment are amazing and proves the investment was money well spent. The new showroom allows us to showcase many fantastic Mercedes-Benz and Mercedes-AMG models, as well as electric vehicles from the Mercedes-EQ family.

“With a more spacious environment for handovers, a new barista coffee bar and an engaging digital display, the dealership is fresh, modern, and well-equipped to serve our customers well.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors plc is the fourth largest automotive retailer in the UK with a network of 192 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 188 franchised sales outlets and 4 non-franchised sales operations from 142 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – investors.vertumotors.com / www.vertucareers.com

Vertu brand websites –

www.vertumotors.com / www.bristolstreet.co.uk / www.macklinmotors.co.uk / www.vertumotorcycles.com / www.vansdirect.co.uk / www.thetaxicentre.com / www.powerbulbs.com