Vertu Motors

Three Peugeot dealerships, in Barnstaple, Exeter and Launceston, are being renamed following their recent acquisition by Vertu Motors plc.

Vertu Motors acquired 28 franchised sales outlets from Helston Garages Group Limited in December 2022 and has commenced a rebrand.

The three Peugeot dealerships involved will come under the Bristol Street Motors banner, taking the number of Peugeot retailers the brand has across the UK to 11.

The existing management teams and colleagues at all three dealerships continue in their roles, meaning customers will see familiar faces when they visit.

Robert Forrester, Chief Executive of Vertu Motors plc, said: “We were delighted to bring these Peugeot dealerships under the Bristol Street Motors name, as the rebrand is key to their integration within our Group.

“Customers will benefit from being part of the UK’s fourth largest automotive retailer, while the exceptional customer service they are used to will continue, as will the excellent teams within each Bristol Street Motors Peugeot dealership.

“It is also exciting to strengthen our Peugeot franchise network, representing a well-trusted and reliable manufacturer that offers a fantastic selection of cars, including a variety of hybrid and electric vehicles.”

Bristol Street Motors recently partnered with the Exeter Chiefs for the 2022/23 season, becoming a prominent name at the Gallagher Premiership side’s Sandy Park stadium.

As official Dugout Partner, in-ground branding features around the dugouts and on the four corners of the ground. Additionally, the prestigious ‘player of the day’ social media vote, for both the men’s and women’s matches, carries the Bristol Street Motors name.

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors is the fourth largest automotive retailer in the UK with a network of 190 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu and Macklin Motors brand names.

Vertu Motors was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 186 franchised sales outlets and 4 non-franchised sales operations from 141 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – https://investors.vertumotors.com/ /www.vertucareers.com

Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.vertuhonda.com / www.vertutoyota.com / www.macklinmotors.co.uk / www.vertumotorcyles.com