Vertu Motors

Vertu Motors, part of the fourth largest motor retailer group in the UK, is backing Plymouth Argyle Football Club as they prepare for a trip to Wembley.

The Vertu Motors brand has agreed a partnership with the EFL League One side for the remainder of the 2022/23 season, with its branding being displayed on the playing kit of the Pilgrims for the Papa John’s Trophy Final against Bolton Wanderers.

The Club will also be working with Vertu Motors to create social media content to get the fans excited ahead of the big match on 2 April, with ticket giveaways and competitions planned for the rest of the season.

The Vertu Motors group acquired 28 South West-based franchised sales outlets from Helston Garages Group last December.

Nick Jones, Volvo Franchise Director at Vertu Motors, is a Plymouth Argyle fan and said: “I am incredibly excited that our brand has agreed this deal with Plymouth Argyle. The Club and its supporters are fantastic, and I’m sure there will be an amazing atmosphere at Wembley”.

“Vertu Motors is a huge supporter of football, and sport in general, but we only work with Clubs that we feel have the strongest communities and really engage with their fans. When we partner with a Club, we do so because we want to raise our profile in an area but also contribute to the fans’ own experiences with their team. Plymouth Argyle fans are very passionate about their Club.”

James Greenacre, Head of Commercial at Plymouth Argyle Football Club, said:

“We are delighted to welcome Vertu Motors to our portfolio of Club partners.

“There is surely no better time to join the Club than right now, with an exciting promotion run-in and the Club’s first domestic cup final at Wembley Stadium to look forward to.

“Vertu Motors is another high-profile and nationally renowned partner joining an ever-growing list at Argyle. The company’s strategic investment in the South West can only be good news for the local economy, and we very much look forward to working together over the duration of the partnership.”

Vertu Motors currently holds partnerships with EFL Championship Clubs Burnley FC, Middlesbrough FC and Sunderland AFC, in addition to sponsorship of Somerset County Cricket Club, Yorkshire County Cricket Club and Nottinghamshire County Cricket Club.

The brand is also partnered with the Professional Footballers' Association for the PFA Vertu Motors Fans' Player of the Month Award and Player of the Year Award, in both the men’s and women’s game.

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors is the fourth largest automotive retailer in the UK with a network of 190 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu and Macklin Motors brand names.

Vertu Motors was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 186 franchised sales outlets and 4 non-franchised sales operations from 141 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – https://investors.vertumotors.com/ /www.vertucareers.com

Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.vertuhonda.com / www.vertutoyota.com / www.macklinmotors.co.uk / www.vertumotorcyles.com