Vertu Motors

Vertu Motors is delighted to announce its collaboration with the renowned Rick Stein Restaurants.

In a new venture that merges luxury transportation with fine dining, Vertu Motors will be supplying a new, branded Defender 110 for guests of the TV chef’s iconic Seafood Restaurant located in Padstow.

The stunning branded vehicle will provide an exceptional service to guests staying with Stein’s in Padstow, transporting guests between their 40 hotel rooms in Padstow, and self-catering and shepherd’s huts located nearby.

This collaboration follows closely on the heels of the Vertu Motors group’s acquisition of 28 franchised sales outlets from Helston Garages Group in December 2022. Included in this purchase were three Jaguar and four Land Rover retail sites situated in the South West, bolstering Vertu's strong presence in the luxury vehicle market.

Earlier this month, Vertu Motors plc also completed the acquisition of Rowes Garage Limited, including dealership locations across Plymouth, Plymstock and Truro, taking the number of dealerships operated by the Group in the South West to 34.

Vertu Motors will benefit from the partnership with a series of marketing and corporate initiatives, including an appearance by award-winning Jack Stein on the Vertu Motors stand at the Royal Cornwall Show 2024.

Robert Forrester, Chief Executive of Vertu Motors, said: “This collaboration with Rick Stein Restaurants signifies our commitment to the communities we work in, and their local businesses.

“There is a strong synergy between the Rick Stein Group's culinary artistry and our commitment to automotive excellence and outstanding service. The Seafood Restaurant is already an exceptional establishment in Padstow, Cornwall, to which we hope this Defender will only bolster their operation and enhance customers’ experience, from the open road to the dining table.”

Peter Kingwell, Head of Business at Jaguar Land Rover Truro, said: "We are excited to be a part of this unique collaboration, combining the rugged sophistication of the Land Rover Defender with the culinary excellence of Rick Stein Restaurants.

“It's a perfect match that reflects the best of British craftsmanship, both on and off the road."

Charlie Stein, Director of the Rick Stein Group, the business which operates The Seafood Restaurant, said: “Throughout our business we aim to provide the highest quality and experiences, whether that is the freshest seafood for our restaurant customers or the best night’s sleep at our accommodation.

“This partnership with Vertu Motors brings those superior standards together, allowing us to provide luxury transport for our customers between venues in a beautiful Land Rover Defender – a vehicle which is as iconically British as our award-winning fish and chips.”

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors is the fourth largest automotive retailer in the UK with a network of 193 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu and Macklin Motors brand names.

Vertu Motors was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 187 franchised sales outlets and 6 non-franchised sales operations from 144 locations across the UK.

Vertu's Mission Statement is to "deliver an outstanding customer motoring experience through honesty and trust".

Vertu Motors Group websites – https://investors.vertumotors.com / www.vertucareers.com

Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.vertuhonda.com / www.vertutoyota.com / www.macklinmotors.co.uk / www.vertumotorcyles.com