Vertu Motors

Vertu Motors, which operates Teesside BMW, Teesside MINI and Honda Stockton dealerships in the Middlesbrough area, has renewed its status as Official Elite Partner for Middlesbrough Football Club until May 2024.

The partnership, which initially covered the 2021/2022 season, incorporates matchday activations, digital marketing opportunities, and player appearances, with a focus for the brand on strengthening ties with the local community and supporting the club’s various initiatives.

One such recent project ensured a local care home resident was visited by Boro legend Stewart Downing, and was treated by the former England star to a VIP matchday experience.

Robert Forrester, Chief Executive of Vertu Motors, said: “Working with Middlesbrough Football Club has been a great experience and we’re delighted to have extended the partnership. Boro are a very community-minded club, and this is something our dealerships local to the ground also take very seriously.

“It would be very special to be partnering with a Premier League club next season - Michael Carrick is doing a great job and nothing is impossible in football!”

Lee Fryett, Chief Commercial Officer at Middlesbrough FC, said: “We’re pleased to extend our excellent relationship with Vertu Motors. As shown through their innovative and engaging activations, they share our commitment to being an important part our local community.

“We look forward to seeing where the partnership takes us next.”

Vertu Motors also holds a partnership with the Professional Footballers' Association for the PFA Vertu Motors Fans' Player of the Month Award, won in November by Boro’s own Chuba Akpom. Chuba was again nominated for December’s award, as was Boro youngster Josh Coburn, who is currently on loan to Bristol Rovers FC.

The Vertu Motors retail brand also holds a variety of partnerships across other sports, including Sunderland Association Football Club, Burnley Football Club, Nottinghamshire County Cricket Club, Yorkshire County Cricket Club as well as the Newcastle Eagles basketball team, and naming rights for the Eagles' Vertu Motors Arena in Gateshead.

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors plc is the fourth largest automotive retailer in the UK with a network of 192 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 188 franchised sales outlets and 4 non-franchised sales operations from 142 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – investors.vertumotors.com / www.vertucareers.com

Vertu brand websites –

www.vertumotors.com / www.bristolstreet.co.uk / www.macklinmotors.co.uk / www.vertumotorcycles.com / www.vansdirect.co.uk / www.thetaxicentre.com / www.powerbulbs.com