Vertu Motors

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Vertu Motors has agreed a 12-month partnership with Somerset County Cricket Club.

The motor retailer, part of the wider Vertu Motors group, recently expanded its presence in the South West of England with the acquisition of 28 sales outlets from Helston Garages Group.

Vertu Motors branding will feature on the sleeve of the Club’s LV= Insurance County Championship and One-Day Cup playing shirts.

Vertu Motors will also become a One-Day Cup Big Screen Boundary Partner and T20 Live Stream Partner, giving the retailer significant visibility at the Cooper Associates County Ground.

Robert Forrester, Chief Executive of Vertu Motors plc, said: “I am delighted to add Somerset County Cricket Club to our portfolio of sports partnerships for our Vertu Motors brand.

“The Group now has a major presence across the South West since we acquired the Helston Garages Group dealerships, and this is a fantastic way of establishing our brand, whilst also supporting a well-loved local institution and the communities around it.

“Somerset County Cricket Club has been home to some of the sport’s greatest players, including Lord Ian Botham, Sir Viv Richards, Marcus Trescothick and ‘Big Bird’ Joel Garner. This is an excellent Club, to which we’re all proud to be associated with; I am very much excited for the upcoming season and to be involved with the Club in all forms of the game.”

Caroline Herbert, Commercial Director at Somerset Cricket Club, said: “We are absolutely delighted to be partnering with Vertu Motors for the 2023 season.

“As part of one of the largest automotive retailer groups in the UK, it is highly established with an excellent reputation for customer service. And with a renewed focus on the South West, it is the perfect partner for Somerset County Cricket Club.

“As part of our partnership, Vertu Motors will be utilising all our channels to bring their brand to life and to enhance our fans’ experience. Vertu Motors is a very welcome addition to the Somerset Family.”

The Vertu Motors retail brand holds a variety of partnerships across sport, including Sunderland Association Football Club, Middlesbrough Football Club, Burnley Football Club, Nottinghamshire County Cricket Club, Yorkshire County Cricket Club, as well as the Newcastle Eagles basketball team, and naming rights for the Eagles' Vertu Motors Arena in Newcastle.

Vertu Motors operates a number of dealerships in the South West including:

Volvo Taunton

Vertu Land Rover Taunton

Vertu Jaguar Taunton

BMW Bridgwater (soon to be Vertu branded)

MINI Bridgwater (soon to be Vertu branded)

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors plc is the fourth largest automotive retailer in the UK with a network of 192 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 188 franchised sales outlets and 4 non-franchised sales operations from 142 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – investors.vertumotors.com / www.vertucareers.com

Vertu brand websites –

www.vertumotors.com / www.bristolstreet.co.uk / www.macklinmotors.co.uk / www.vertumotorcycles.com / www.vansdirect.co.uk / www.thetaxicentre.com / www.powerbulbs.com