Vertu Motors

Vertu Reading Mercedes-Benz has welcomed a group of the manufacturer’s retailers from Thailand to share insight into how their site has become one of the most successful in the UK.

The dealership, on Richfield Avenue, was chosen to host the incentive trip because the service department consistently achieves some of the highest customer satisfaction score in the country.

The more than 30 Thai guests met colleagues at the dealership, discussing good aftersales/workshop process, managing customer satisfaction and utilising digital in the aftersales process.

The group also visited Mercedes-Benz World at Brooklands, which has three floors of displays, legendary vehicles and Mercedes-Benz powered F1™ cars, in addition to racing simulators and track driving experiences.

Mark Gibbings, Mercedes-Benz Operations Director for Vertu Motors, said: “It was a pleasure to welcome colleagues from Mercedes-Benz retailers in Thailand and show off the fantastic Reading dealership.

“There was a mutual exchange of information and ways of working that I am certain will have benefitted both parties.”

Mercedes-Benz Group will become the first major manufacturer to build electric vehicles in Thailand, starting production in Southeast Asia's largest auto manufacturing hub this year.

It will build its flagship electric EQS sedan in the country. The car, which uses Mercedes-Benz's first dedicated electric platform, will travel more than 700km on a single charge.

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Notes to Editors

Vertu Motors plc is the fifth largest automotive retailer in the UK with a network of 160 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu Motors and Macklin Motors brand names.

Vertu Motors plc was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network. The Group currently operates 156 franchised sales outlets and 4 non-franchised sales operations from 120 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – investors.vertumotors.com / www.vertucareers.com
Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.macklinmotors.co.uk / www.vertumotorcycles.com / www.vansdirect.co.uk / www.thetaxicentre.com / www.powerbulbs.com