Vertu Motors

Five Volvo motor retailers in the South West are being renamed, following the acquisition of Helston Garages Group Limited by Vertu Motors plc in December 2022.

The showrooms in Barnstaple, Exeter, Taunton, Yeovil and Truro have been brought under the Vertu Motors retail brand.

Vertu Motors plc acquired 28 franchised sales outlets from Helston Garages Group in December 2022 and has commenced a rebrand; the existing management teams and colleagues will continue in their roles, giving customers in the area continuity of service.

Robert Forrester, Chief Executive of Vertu Motors plc, said: “I am delighted to welcome these South West Volvo retailers, colleagues and customers to Vertu Motors.

“Volvo is a fantastic brand, that prides itself in its safety, heritage and design.

“Customers will still receive the same excellent service they are used to, delivered by familiar faces – just with new name above the door.”

Vertu Motors recently confirmed a partnership with EFL League One side Plymouth Argyle Football Club for the remainder of the 2022/23 season, with its branding being displayed on the playing kit of the Pilgrims for the Papa John’s Trophy Final at Wembley against Bolton Wanderers.

The brand has also confirmed a partnership with Somerset County Cricket Club, with its branding to feature on the sleeve of the Club’s LV= Insurance County Championship and One-Day Cup playing shirts.

Vertu Motors will also become a One-Day Cup Big Screen Boundary Partner and T20 Live Stream Partner, in addition to featuring on the front of the Somerset County Cricket Club Women’s playing shirts.

ENDS

NEWS RELEASE: ISSUED ON BEHALF OF VERTU MOTORS

CONTACT: Caroline Walker on 01325 363436

Vertu Motors is the third largest automotive retailer in the UK with a network of 190 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu and Macklin Motors brand names.

Vertu Motors was established in November 2006 with the strategy to consolidate the UK motor retail sector. It is intended that the Group will continue to acquire motor retail operations to grow a scaled dealership group. The Group’s acquisition strategy is supplemented by a focused organic growth strategy to drive operational efficiencies through its national dealership network.

The Group currently operates 186 franchised sales outlets and 4 non-franchised sales operations from 140 locations across the UK.

Vertu’s Mission Statement is to “deliver an outstanding customer motoring experience through honesty and trust”.

Vertu Motors Group websites – https://investors.vertumotors.com/ /www.vertucareers.com

Vertu brand websites – www.vertumotors.com / www.bristolstreet.co.uk / www.vertuhonda.com / www.vertutoyota.com / www.macklinmotors.co.uk / www.vertumotorcyles.com